top of page
CAPA_HOMEPAGE.png

CAPA: The Global Education Network

Project Overview
For the CEA CAPA Education Abroad project, I played a crucial role in crafting an engaging and inclusive experience for students seeking transformative study abroad and international internship opportunities.

Website Design

Marketing

Branding

Client  /  Shawna Parker

My Contributions
My responsibilities included ensuring accessibility across all digital platforms, leading art direction, and adhering to brand guidelines to maintain a consistent and impactful identity. I contributed to creative ideation, developing compelling copy and graphics that resonated with the target audience. I was also involved in identity design, information architecture, interaction design, and interface design to create intuitive and user-friendly layouts.

My work extended to the mobile application, where I focused on wireframing, prototyping, and visual design to deliver a seamless user experience. Additionally, I developed personas and optimized workflows to ensure that every aspect of the platform supported CEA CAPA's mission to empower students as they grow personally and professionally through their study abroad experiences.

CAPAHome

UI Design

Once the usability issues were resolved, I moved on to design the final screens in Figma. My goal was to create a visual identity that’s aligned with the brand’s values and message, which is: “brand motto”. Also, I’ve checked the competition and took a deep dive into my catalog of references for inspiration.

​

  • What kind of visual style did you follow and why? (Fresh, corporate, dark, light?)

  • Did you follow any popular guidelines? (Material Design, iOS Styleguide, etc?)

  • What platforms and devices did you design for?

  • How does your final design reflect your learnings about your users?

suggestion-customer-journey.png
CAPA_Prototyping.png
CAPA-FullPage.jpeg
  • LinkedIn
  • Behance
  • Spotify
bottom of page